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JAMB Areas of Concentration 2024 for Commerce: Key Points to Focus On

JAMB Areas of Concentration 2024 for Commerce: Key Points to Focus On

As a commerce student preparing for the Joint Admissions and Matriculation Board Examination in 2024, determining the areas of concentration to focus your studies on is critical to success. With limited time and an abundance of material to cover strategic preparation and topic prioritization are essential. In this article, I aim to highlight the key areas of concentration for the commerce subject in the 2024 JAMB exam based on the syllabus and past questions. Focusing your efforts on these areas will maximize your chances of achieving a high score on this section of the exam.


As an accounting area of concentration, students will focus on learning the principles and practices of financial accounting and reporting.

  • Students will gain an in-depth understanding of how to prepare and analyze financial statements, such as the income statement, balance sheet, and statement of cash flows. They will learn how to properly account for assets, liabilities, equity, revenue, and expenses.
  • Core topics will include accounting for merchandising and service companies, internal control and cash, receivables, plant assets, intangible assets, current liabilities, long-term liabilities, stockholders’ equity, investments, and time value of money.
  • Students will become proficient in recording business transactions, adjusting and closing entries, and preparing financial statements in accordance with Generally Accepted Accounting Principles (GAAP). They will get hands-on experience using accounting software like QuickBooks.
  • Additional areas of study may include cost accounting, budgeting, auditing, taxation, and accounting information systems. Students will learn how to analyze financial ratios and evaluate the financial performance of a company.

In summary, the accounting area of concentration provides a solid foundation in financial accounting concepts and skills that are essential for a career as an accountant, auditor, financial analyst, or any other finance-related role. With diligent study and practice of the core topics and principles, students can gain competence and confidence in accounting that will benefit them for years to come.

Business Management

As a Commerce student preparing for the JAMB exam, a key area of concentration should be Business Management. This broad topic covers several concepts and skills that are fundamental to understanding how organizations function.

To start, you need to understand the various management theories that have shaped best practices, such as:

  1. Scientific Management – focusing on efficiency and productivity.
  2. Administrative Management – emphasizing organizational structure and processes.
  3. Bureaucratic Management – relying on rules, hierarchy, and impersonality.

You should also grasp the four functions of management: planning, organizing, leading, and controlling. Planning involves determining goals and strategies; organizing means assigning tasks and allocating resources; leading refers to motivating and guiding employees; and controlling ensures goals are achieved as planned.

Other critical areas include organizational structure, authority and responsibility, delegation, communication, and decision-making. Know how these elements work together to facilitate the smooth operation of a company.

In terms of leadership, study the traits, behaviours, and styles of effective leaders. Understand how leaders motivate, communicate with, and empower their teams. Leadership is key to an organization’s success and longevity.

Finally, familiarize yourself with concepts such as corporate culture, change management, ethics, social responsibility, and workplace diversity. These shape a company’s identity, values and relationship with stakeholders.

By focusing your preparation on these key areas of business management, you will build a solid foundation of knowledge to draw upon for the Commerce exam. With diligent study and practice, you can master this section and achieve your best results.


As an area of concentration, Finance is one of the most popular choices for Commerce students. To prepare for the JAMB exam in this subject, there are several key points I would recommend focusing your studies on:

Theories of Finance

Learn the theories that underpin finance, such as the Efficient Market Hypothesis, Modern Portfolio Theory, and the Capital Asset Pricing Model. Understand how these theories relate to investment decisions and risk management.

Financial Markets

Study how financial markets function, including the money market, capital market, foreign exchange market, and derivatives market. Know the differences between primary and secondary markets, as well as the major types of financial instruments like bonds, stocks, bills, and derivatives.

Financial Institutions

Familiarize yourself with the role and functions of banks, insurance companies, mutual funds, pension funds, and other financial institutions. Comprehend how these establishments mobilize funds, grant credit, and facilitate transactions.

Investment Decisions

Analyze the factors that influence investment decisions, such as risk-return trade-offs, cost of capital, and cash flow projections. Learn techniques for evaluating investments like net present value, internal rate of return, and payback period. Understand the differences between real and financial assets.

Financial Management

Grasp the key concepts of financial management, including financial planning, working capital management, capital budgeting, and dividend policy. Study how businesses raise and allocate funds to meet short-term operational needs and long-term strategic goals.

In summary, developing a strong foundation in these areas of finance will prepare you well for the JAMB exam. With diligent studying and practice, you can gain a competitive edge. Best of luck!


As a commerce student preparing for the JAMB exam in 2024, marketing is an area of concentration you should focus on. Marketing refers to activities involved in transferring goods and services from producers to consumers.

The Marketing Mix

The marketing mix, also known as the 4Ps of marketing, includes:

  • Product: The goods and services you sell. Focus on product features, quality, design, branding, and packaging.
  • Price: The amount charged for products and services. Consider discounts, credit terms, and competitor pricing.
  • Place: The location where products and services are sold. This includes the distribution channel, coverage, and partnerships with retailers or distributors.
  • Promotion: The methods used to communicate with customers. This encompasses advertising, public relations, social media, and personal selling.

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JAMB Areas of Concentration 2024 for Commerce



Market Segmentation

Dividing the market into groups based on characteristics like demographics, behaviours, and geographies is key. Then you can target products and message to specific segments. Common segments include:

  • Demographic: Age, gender, income, education level, etc.
  • Geographic: Region, climate, population density, etc.
  • Psychographic: Lifestyle, values, interests, opinions, etc.
  • Behavioural: Usage rate, brand loyalty, benefits sought, etc.

The Marketing Process

The marketing process typically follows these steps:

  1. Conduct market research to identify customer needs and insights.
  2. Define your target market based on segmentation.
  3. Develop a marketing strategy and mix for your target segments.
  4. Implement the marketing mix through a marketing plan.
  5. Evaluate performance and make adjustments to the strategy and mix as needed.

In summary, focus your JAMB preparation on understanding key marketing concepts like the marketing mix, segmentation, and the marketing process. Master these fundamentals, and you’ll build a solid foundation in this area of concentration.

Office Technology and Management

As an aspiring commerce student preparing for JAMB in 2024, a key area of concentration should be Office Technology and Management. This subject focuses on the use of technology to improve productivity and efficiency in an office environment.

Office Automation Systems

Office automation systems refer to the use of information technology to digitize and streamline office procedures. This includes the use of devices such as photocopiers, scanners, and desktop computers, as well as software such as word processors, spreadsheets, presentation tools, and database management systems. Proficiency with major office software suites like Microsoft Office is essential.

Electronic Communication

Electronic mail, instant messaging, video conferencing, and other digital communication tools have transformed how businesses operate. Understanding various communication platforms, their appropriate use, and how to leverage them to facilitate collaboration and information sharing is key.

Records and Information Management

Proper records and information management ensures important data, documents, and files are organized, maintained, and disposed of appropriately. This includes establishing filing systems, retention schedules, and security protocols to keep both physical and digital records.

Office Administration

Various administrative duties keep an office running efficiently, such as managing schedules, organizing meetings and events, handling correspondence, and maintaining office supplies. Familiarity with the responsibilities of positions like office managers, executive assistants, and administrative assistants is useful.

In summary, to prepare for the Office Technology and Management section in JAMB, focus on developing a strong foundation in office software, electronic communication, records management, and general office administration. With hard work and persistence, you will build the knowledge and skills needed to succeed. Best of luck!


In summary, the JAMB Areas of Concentration for Commerce in 2024 cover a wide range of topics that students should focus their studies on to maximize their chances of success in the exam. By concentrating efforts on the key areas of business management, accounting, economics, and entrepreneurship, students can build a strong foundation of knowledge and skills that will serve them well, not just for the exam but for their future careers. With hard work and persistence, students can achieve their goals and gain admission into their desired university programs. The areas of concentration provide a helpful roadmap, but students must put in the effort to travel the road. Success is within reach for all students who rise to the challenge. Stay focused, study hard, and believe in yourself. You’ve got this!

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